Friday, February 25, 2011

Customer service - where are the banks?

In a recent MSN Money-zogby customer service poll in the USA there were no banks in the top ten customer service excellence companies. There were 4 in the worst list. I will challenge anyone to tell me it is different over here. In a country where service is a swear word the banks are most probably to be found in the same company.
What makes great customer service:

The same poll list the following as what clients percieve as the biggest contributors to customer service in any company:

When thinking about a company's customer service, which one of the following features is most important to you?
Feature % most important*
Knowledgeable staff 44%
Friendly staff 18%
Readily available staff 15%
Flexible policies for return/exchange of merchandise 9%
Service after the sale 9%
None -- product is all that matters 1%
Not sure 1%
Other 1%

In other words 77% had to do with the servicing staff and which leaves only 23% for all the other technical jargon

SO When government said bring back the knowledgeable guys irrespective of the colour of their skin they may just be on about something hey?

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The gate is wide open go and get that business

The gate is wide open go and get that business

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